When it comes to your website, you have but a few moments to make an impression. In fact, some will say that the attention span of most web surfers is limited to about 10 seconds. That’s an incredibly small window to pull in a new customer. Here are some thoughts on how to make the most of it.
1. Identify your call-to-action
What’s your website about? I mean, what’s the point of this whole thing? Ensure you have clear idea of what you want your visitors to do, and maximize your chances of them doing it by making your call-to-action prominent throughout your site. This will also help in keeping YOU focused throughout the website building process.
Toggle, a UK-based design company, has a refreshing call-to-action that commands your attention off the bat.
2. Keep your layout clean and simple
Time and time again, the golden rule remains: Less is more. Simple clean layouts win over their content-stuffed cousins. Make your webpage easy to digest and your visitors will stay longer. Avoid things like horizontal scrollbars and hard-to-user navigations.
Shoe Guru, a creative online shoe store, has striking look combined with a simple navigation. The result is a site that’s irresistibly fun to browse.
3. Choose your fonts
Your typography is your brand so choose your font family wisely – it goes without saying, legibility is key. Typically, 10 to 12 pixels is considered an acceptable size for paragraphs of text. That being said, some will argue that body font sizes should be larger (even up to a whopping 16px). Whatever you choose, make sure the font is easy to read and consistent throughout your website.
When it comes to branding, nobody does it better than Apple. And a big part of their look comes from a wise selection of clean, crisp fonts.
4. Choose your colors
Choose a color palette and stick to it. Choose colors that are fresh, work well together, and are not already identifiable with a competitor. This isn’t an easy task. If the artist in you fails at being able combine colors effectively, there are many useful tools on the web that can aid with color selection. For example, Adobe’s Kuler is amazing tool that will produce a color chart based on your criteria.
When it comes to colors, Mailchimp is truly unique and inviting. Their choice of colors scream “friendly” and “easy-to-use”.
5. Write quality copy
Keep your text engaging and to the point. Nobody likes to read useless dribble, or a horribly keyword stuffed page. Give your users something compelling to digest and they’ll keep reading.
Of course, some rules are made to be broken. Just make sure you’re doing it on purpose!